"Refrigeration Appliances in Japan" is now available at Fast Market Research
Fast Market Research recommends "Refrigeration Appliances in Japan" from Euromonitor International, now available
[USPRwire, Tue Mar 10 2015] Refrigeration appliances decreased by 1% in 2014 in total volume terms. The decline was caused by the last minute surge of demand due to the tax increase that started from the third quarter of 2013, by which consumers replaced their refrigeration appliances earlier than the usual replacement cycle. 2014 for refrigeration appliances was rather quiet in terms of volume sales, but vales sales registered positive growth.
Competitive Landscape
The refrigeration appliance category in Japan is concentrated in three companies, namely Panasonic, Sharp and Hitachi, which held a combined volume share of 54% in 2014. The leader, Panasonic, launched a new model in 2014 to cater to the consumer needs for larger capacity with improved energy efficiency using the company’s original technology, Econavi. Econavi regulates the operation power automatically. For example, at night after dinner, the refrigeration automatically lowers the energy consumption to prevent excessive low temperature inside the appliances. The recent model is also equipped with improved integration with smartphones. Consumers can keep track of the energy saved by Econavi, for example, using the new feature. However, the integration with smartphones is still limited and is expected to further improve in the future.
Refrigeration appliances is expected to decline by a marginal CAGR rate in volume terms over the forecast period. After the expiration of the eco-point system in 2010, refrigeration appliances returned to a 14-year replacement cycle due to high possession rates in Japan. Upgrading to energy-efficient units will now only occur when consumers replace older units. There is no indication that the government is in talks for a similar eco-point programme or consumer incentive bill that would produce any spike in the refrigeration appliances category. As such, the downward trend in volume sales is expected to continue over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Refrigeration Appliances industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Refrigeration Appliances in Japan market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
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