"Polishes in the Philippines" now available at Fast Market Research
New Consumer Goods research report from Euromonitor International is now available from Fast Market Research
[USPRwire, Tue Aug 26 2014] In 2013, the increasing changes in overall lifestyle affected different types of polishes in different ways. For example, in the midst of an improving economy, the increasing shift towards tile flooring, being the easiest to clean, has challenged the demand for floor polish, at least amongst the mid- to upper-income households. On the same economic trend, the increasing availability of business process outsourcing jobs may have improved demand for shoe polish, alongside the increased need for formal footwear. Overall, polishes showed a fractionally negative volume growth in 2013, whilst growing at 4% in current value terms, ending 2013 with Ps1.4 billion in retail sales.
Competitive Landscape
In 2013, SC Johnson & Son Inc (Philippines) dominated polishes, accounting for 85% value share. This was largely due to its brands dominating all the different types of polishes: Pledge and Plexon in floor polish, Pledge in furniture polish, Glo and Kiwi (acquired in 2011) in metal polish and Kiwi also in shoe polish.
After the relatively weak performance of polishes in the review period, the forecast years are expected to usher in more positive prospects. This is expected to be the aftereffect of the continually-improving Philippine economy, also with the continued uptrend of business process outsourcing companies.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Polishes industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
The Polishes in Philippines market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Polishes in Philippines?
* What are the major brands in Philippines?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
About Fast Market Research
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