SC Johnson remained a clear leader in polishes, accounting for a 25% value share in 2013. The company gained leadership in polishes in 2011 when it increased its value share significantly through the acquisition of the Kiwi brand from Sara Lee Czech Republic. The company was present in all product categories of polishes and sold several well-known and well-established brands on the Czech market at the end of the review period. In 2013, SC Johnson led sales of furniture polish and shoe polish and ranked second in floor polish and metal polish. The company's popular brands included Kiwi (shoe polish), Pronto (floor and furniture polish) and Mr Muscle (metal polish).
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Polishes is expected to achieve moderate but stable volume growth of 5% over the forecast period, which will be a slightly faster pace than the growth seen over the review period. The greater willingness to spend money among Czech consumers and thus revive demand for polishes will drive sales over the forecast period. In value terms at constant 2013 prices, polishes is expected to record a more dynamic performance with growth of 7% over the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Czech Republic with research from Euromonitor's team of in-country analysts.
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The?Polishes in?Czech Republic market research report includes:
* Analysis of key supply-side and demand trends??
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Polishes in Czech Republic?
* What are the major brands in Czech Republic?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?
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