"Polishes in Ukraine" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Apr 22 2015

Polishes did not have a strong presence in Ukrainian home care as consumers were not strongly motivated to buy them. The existing consumer base did not change; it comprised the most loyal consumers buying polishes on a regular basis. As for the rest, they were either used to managing without polishes products, or considered polishes as unnecessary products of secondary importance.

Competitive Landscape

Cigir Kimya AS continued to lead polishes with its Silver shoe polish brand in Ukraine with a value share of 27% in 2014. Upeco OOO, which offered diverse types of shoe polishes under the Salton brand, maintained second position, generating a 14% retail share in 2014. Sara Lee Rus was third with a 10% retail share, selling a broader range of shoe polishes under the Kiwi brand.

Industry Prospects

Growth in sales of polishes will suffer from a fairly gloomy economic climate in the country as consumers are expected to save more money on non-essential products, such as polishes. Niche product areas, especially metal polishes, are expected to benefit from the renovation trend at the start of the forecast period. Metal polish is expected to see the strongest performance in the forecast period, due to increased popularity of sinks made from stainless steel, seeing a volume and value CAGR of 2% and 3% respectively at constant 2014 prices.

Full Report Details at
- http://www.fastmr.com/prod/981127_polishes_in_ukraine.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Polishes in?Ukraine market research report includes:

* Analysis of key supply-side and demand trends??
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Ukraine?
* What are the major brands in Ukraine?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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