"Peru Consumer Electronics Report Q2 2016" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Feb 17 2016


After a contraction of the consumer electronics devices market in both 2015 and 2016 we envisage a return to growth over the medium term as Peruvian purchasing power increases, which is expected to deepen the market and help alleviate price sensitivity. This trend of households moving up the income scale will both deepen the market as Peruvians acquire sufficient disposable income for first-time device purchases, and present vendors the opportunity to generate wider margins as the middle-class expands. Our forecast for a device spending CAGR of 5.0% 2016-2020 is in contrast to the short - term outlook, with another year of contraction forecast for 2016, albeit with market conditions expected to be less challenging than 2015 when d epreciation against the US dollar negatively affected demand through the erosion of purchasing power ie affordability of imported devices, which resulted in deferred purchases and heightened price sensitivity. While the overall outlook is strong, downside risk is elevated as Peru is exposed to a potential hard landing in China, though the latter is not currently our core scenario.

Full Report Details at
- http://www.fastmr.com/prod/1119048_peru_consumer_electronics.aspx?afid=302

Latest Updates & Industry Developments

Computer Hardware Sales: USD758mn in 2016 to USD1.12bn in 2020, CAGR of +6.1% in US dollar terms. After contraction in 2016 the market will experience strong growth as incomes rise, with an added boost from deferred spending in 2015 and 2016.

AV Sales: USD905mn in 2016 to USD1.16bn in 2020, CAGR of +4.1%. Rising incomes will benefit AV demand, but we envisage it being the underperforming segment as digital camera volume cannibalisation by smartphones will continue to be a drag on spending.

Handset Sales: USD1.09bn in 2016 to USD1.32bn in 2020, CAGR of +4.9%. Growth will remain robust, but decelerate over the medium term as smartphone upgrade momentum cools as the pool of first time buyers diminishes and becomes more concentrated among low-income consumer groups.

The Peru Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Peru.

BMI Research'sPeru Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Peru.

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Contact Name: Bill Thompson
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