"Personal Care Appliances in the Philippines" is now available at Fast Market Research

The penetration rate of body shavers and oral care appliances remained low in 2013 at 2% and 1%, respectively. The availability of affordable, non-electric substitutes hampers extensive patronage from consumers. These alternatives also cost less to operate or use providing further incentives for consumers to prefer them over more modern, electric versions.

Competitive Landscape

Philips Electronics & Lighting maintained its lead in personal care appliances with a 37% volume share in 2013. The company likewise earned the biggest increase in volume sales in 2013, growing by 8%. Its continued dominance is due to the company's wide product line, adequate distribution and reputation as a provider of high quality, dependable personal appliances.

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Industry Prospects

Personal care appliances are predicted to register a volume CAGR of 6% over the forecast period, which is marginally slower compared to historic performance. Demand for oral care appliances, in particular, is not predicted to pick up; consumer preference for standard toothbrushes is expected to be sustained over the forecast period. Price is amongst the major factors that will hinder widespread acceptance of oral care appliances given that the cheaper, non-electric formats are not significantly inferior in performance or utility compared to electric or battery-operated models.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Personal Care Appliances in?Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Personal Care Appliances in Philippines?
* What are the major brands in Philippines?
* What is the share for hair care appliances?
* Is an increased focus on health and beauty driving electric tooth brush sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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