"Personal Care Appliances in Ukraine" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Feb 08 2016


There were several trends seen in Ukraine in 2015 that affected the structure of personal care appliances in volume terms. Firstly, there was a growing trend amongst men to have a beard, which had a positive impact on sales of hair and beard trimmers but a negative influence on sales of menís shavers. Secondly, women care more now about their appearance. They want to have smoothly shaved legs, stylish hair and a well-groomed face. As most women do not have the money to attend beauty salons, they try to do all of their personal grooming at home. As a result there was an increase in the volume share of personal care appliances targeted at women.

Full Report Details at
- http://www.fastmr.com/prod/1112831_personal_care_appliances.aspx?afid=302

Competitive Landscape

Philips Ukraine TOV led the category with a 25% volume share in 2015. To improve sales, the company widened its product range with the introduction of lower cost products. Also, awareness of the brand name contributed to the growth in its volume share in 2015. Nevertheless, the company was unable to counter the impact of the economic decline seen in Ukraine and in terms of actual volume sales, the Philips brand was unable to exceed 2% growth in 2015.

Industry Prospects

Personal care appliances is expected to improve over the forecast period, increasing at a CAGR of 2% in volume terms. The core categories which will likely drive this improvement are electric facial cleansers, other personal care appliances and hair care appliances. These categories are quite innovative, with a wide range of new models and brands.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Personal Care Appliances in?Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Personal Care Appliances in Ukraine?
* What are the major brands in Ukraine?
* What is the share for hair care appliances?

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