"Personal Care Appliances in Saudi Arabia" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Jan 25 2016

Rising disposable incomes within Saudi Arabia supported the sales of personal care appliances in 2015. Consumers are being encouraged to buy these products, as well as trading up their old personal care appliances with newer and more premium models. The category also benefited from the continuing grooming trend, ?which saw consumers place an increased focus on their appearance.

Competitive Landscape

Ahmed Al Naghi Co Ltd led personal care appliances in 2015 with a volume share of 50%. The company benefits from the strength of its Braun and Braun Oral-B brands. Whilst Braun led body shavers and hair care appliances in 2015, Braun Oral-B led sales of both battery and electric toothbrush units. Both benefit from their strong international brand names and the fact that they are widely recognised and trusted in the region. They also benefit from strong television advertising on regional satellite channels, including MBC, throughout the year. Braun Oral-B also benefits from its close links with dentists and health authorities and from its investment in consumer education campaigns.

Full Report Details at
- http://www.fastmr.com/prod/1112822_personal_care_appliances.aspx?afid=302

Industry Prospects

Personal care appliances is expected to increase at a CAGR of 3% in both retail volume terms and constant 2015 value terms over the forecast period. As the economy in Saudi Arabia continues to improve, disposable incomes should increase further and in turn drive sales of personal care appliances. Moreover, the rising premiumisation trend in Saudi Arabia is leading consumers to replace their old personal care appliances with more sophisticated, premium and higher priced models, thus further fuelling sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Personal Care Appliances in?Saudi Arabia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Personal Care Appliances in Saudi Arabia?

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