"Personal Care Appliances in Poland" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Feb 17 2016

Poles are becoming increasingly aware that proper hygiene, including oral hygiene, is not just a trend, but also a necessity. Consumers are becoming better educated about the variety of oral care appliances and are trying to find the best solution for their needs. Manufacturers are also contributing to the educational process with their marketing campaigns.

Competitive Landscape

Philips remained the leader with a 24% volume share in 2015 due to its strong performance in body shavers, where it holds a 41% volume share. For many years, the company was intensively investing in marketing campaigns and this has resulted in noticeable brand awareness and the perception of the brand as high quality and reliable.

Industry Prospects

Over the forecast period, volume sales of personal care appliances are expected to increase at a CAGR of 1%. The category’s growth depends on the development of the biggest category of hair appliances, which in 2015 constituted 54% of volume sales. Due to the relatively high penetration rate, faster growth is inhibited.

Full Report Details at
- http://www.fastmr.com/prod/1112819_personal_care_appliances.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Personal Care Appliances in?Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Personal Care Appliances in Poland?
* What are the major brands in Poland?
* What is the share for hair care appliances?
* Is an increased focus on health and beauty driving electric tooth brush sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Personal Care Appliances in Russia
- Personal Care Appliances in Portugal
- Personal Care Appliances in Chile
- Personal Care Appliances in Hungary
- Personal Care Appliances in Thailand

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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