"Personal Care Appliances in Morocco" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri Mar 20 2015


In 2014 333,000 units of personal care appliances were sold in Morocco, due to a growing emphasis on grooming, as the population faced rapid urbanisation. However, more importantly, there was a significant shift from manufacturing to service jobs in large cities, requiring Moroccan consumers to take care of their looks and to remain neat and tidy.

Competitive Landscape

Koninklijke Philips Electronics remained the leading player in personal care appliances in 2014, with a 29% share of retail volume sales. The company operates in body shavers, and the strong promotion of its brand on television attracts consumers.

Industry Prospects

Over the forecast period a CAGR of 4% is expected in personal care appliances in both volume terms and in value terms at constant 2014 prices in Morocco. Nevertheless, the positive volume growth rate will still be below that recorded over the review period; this will be due to the fact that the market will remain limited for such products, despite the short duration of the replacement cycle, which is 2-4 years.

Full Report Details at
- http://www.fastmr.com/prod/959763_personal_care_appliances_in_morocco.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Personal Care Appliances in Morocco?
* What are the major brands in Morocco?
* What is the share for hair care appliances?
* Is an increased focus on health and beauty driving electric tooth brush sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Personal Care Appliances in Romania
- Personal Care Appliances in Germany
- Personal Care Appliances in Poland
- Personal Care Appliances in Austria
- Personal Care Appliances in Thailand

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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