"Personal Care Appliances in Chile" now available at Fast Market Research

Personal care appliances saw a volume decline of -14% to reach three million units in 2015. A strong volume decline of -23% was seen in body shavers, -13% in hair care appliances, and -14% in Other personal care appliances.

Competitive Landscape

Philips Chilena is first in 2015 with a 25% volume share. The Philips brand image is well perceived in Chile, and the company has a wide range of personal care appliances (especially hair styling appliances and body shavers) at accessible prices. Its focus is on rotary head shavers, in which it is a specialist. Philips is the leader in body shavers in 2015 with a 51% volume share. It is second in hair care appliances with a 21% volume share and third in oral care appliances with 8% volume share.

Industry Prospects

Personal care appliances is expected to increase by a volume CAGR of 1% over the forecast period. This is a mature category that is expected to grow slowly due to the moderate economic prospects and the good and cheaper substitutes for body shavers and hair care appliances.

Full Report Details at
- http://www.fastmr.com/prod/1112807_personal_care_appliances.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Personal Care Appliances in?Chile market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Personal Care Appliances in Chile?
* What are the major brands in Chile?
* What is the share for hair care appliances?
* Is an increased focus on health and beauty driving electric tooth brush sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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