"Pakistan Consumer Electronics Report Q2 2015" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Mar 09 2015


Pakistan continues to present major challenges to vendors, and underperform its potential due to a number of economic, social and political risks. However, the large population and rising incomes mean there are still opportunities for vendors. Although political and security concerns remain, the economic environment is supportive of expansion, with rising incomes, consumption growth, and e ncouragingly, private sector credit growth h as also recovered from its recent trough. The opportunity provided by the large population and economic environment has been sufficient to attract investment from multinational consumer electronics market leaders such as LG, while others have increased their presence and strengthen ed distribution and retail channels . The r ecent launch of LTE services has had a positive impact on handset sales as companies such as Nokia are increasingly introducing low - cost LTE - enabled handsets. Nonetheless , challenges remain, including the large grey market, poor IP protection, an unstable economic and security situation, and weak distribution channels.

Full Report Details at
- http://www.fastmr.com/prod/960691_pakistan_consumer_electronics_report_q2_2015.aspx?afid=302

Headline Expenditure Projections

Computer Sales: USD409mn in 2014 to USD432mn in 2015, +5.6% in US dollar terms. The commercial PC market has strengthened, with demand from consumers, enterprises and the public sector.

AV Sales: USD868mn in 2014 to USD946mn in 2015, +9.0% in US dollar terms. Cheaper IPTV services are helping to drive demand for flat-screen TV sets, but demand remains centred on lower value devices.

Handset Sales: USD926mn in 2014 to USD1.01bn in 2015, +9.1% in US dollar terms. Smartphone sales have been rising rapidly, albeit from a low base, and the recent introduction of 3G services will accelerate growth.

Key Trends And Developments

* Pakistan's mobile phone imports are estimated to have increased 20.7% year-on-year (y-o-y) to USD544mn in 2014. Imports of telecoms equipment grew by 30.3% y-o-y to an estimated USD682mn in 2014. The rise was...

The Pakistan Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Pakistan.

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