"Other Pet Food in Italy" is now available at Fast Market Research

Economic crisis, together with more stringent regulations in urban condos about keeping pets (especially pets other than dogs and cats) is taking its toll in sales of other pet food in Italy. Consumers are forced to pay attention to their expenses, and they can no longer afford to keep animals in the house that are not allowed or are noisy for other tenants, like in the case of birds.

Competitive Landscape

During 2013, Nestle Purina led the category with a 31% share of value sales in Italy, followed by Tetra Italia at 21% and Vitakraft at 18%. Nestle can count on its large brand presence under the Purina Friskies umbrella that acts as a guarantee to customers for utmost competency in pet food.

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Industry Prospects

Over the forecast period, other pet food is expected to continue its decline with a negative value CAGR of 2% at constant 2014 prices, although small mammal/reptile food is expected to show a more moderate decrease, with a CAGR of 1%, given the fact that small mammals are fun to interact with and are easy to manage in small apartments.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Pet Food in Italy?
* What are the major brands in Italy?
* How is the current retail distribution landscape impacting overall category performance?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Bird Food, Fish Food, Small Mammal/Reptile Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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