"Oral Care in Spain" is now available at Fast Market Research

Oral care recorded a fair performance in 2013 with sales growing by 1% in current value terms. The fact that oral products are part of the daily hygiene routine amongst Spaniards has prevented sales from following the same path that other beauty and personal care products shared in 2013 due to the weak economic situation.

Competitive Landscape

Much in line with the previous year, GlaxoSmithKline and Colgate-Palmolive continued their fight to lead the Spanish oral care category. In 2013, Colgate was the leading brand in Spanish oral care, accounting for 15% of total value sales. During 2013, the company benefited from the success of the launch of Max One White, and also from the strong promotion of Colgate Pro Encias Sanas. Nevertheless, the performance of the company has suffered from the growing competition of private label ranges.

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Industry Prospects

Oral care value sales are set to decline by 1% at constant 2013 prices over the forecast period. The fact that oral care products are part of daily hygiene routines will prevent sales from declining further. Moreover, the fact that by the middle of the forecast period the unemployment rate will begin to decrease will benefit the performance of oral care products in Spain.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Oral Care in Spain?
* What are the major brands in Spain?
* Which type of toothpaste is most popular?
* How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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