"Oral Care in Guatemala" now available at Fast Market Research

Oral care is becoming a more dynamic category in Guatemala as new brands such as Oral-B from Procter & Gamble Interamericas Ltda that entered the market made the category more dynamic and existing companies such as Colgate-Palmolive Guatemala are responding with new product launches. This new dynamism allowed the oral care category to register retail value growth of 11% in current terms to reach GTQ665 million.

Competitive Landscape

Colgate-Palmolive Guatemala led oral care with a retail value share of 78% in 2014. Its leading brand Colgate is present in all oral care categories, has strong brand recognition and fidelity and strong distribution that allow it to reach the entire market.

Industry Prospects

Oral care category is expected to register a retail value CAGR of 5% (constant 2014 prices) over the forecast period and reach GTQ867 million in 2019. Sales are expected to be driven by a more sophisticated consumer who looks for more benefits in oral care products such as tooth whitening and plaque prevention.

Full Report Details at
- http://www.fastmr.com/prod/1014786_oral_care_guatemala.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Guatemala market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Oral Care in Guatemala?
* What are the major brands in Guatemala?
* Which type of toothpaste is most popular?
* How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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