New Report Available: Peru Consumer Electronics Report Q4 2014

From: Fast Market Research, Inc.
Published: Fri Aug 29 2014

Peru's consumer electronics market is expected to expand rapidly as declining device prices and rising incomes converge . Economic g rowth is relatively broad - based relative to other regional markets, which yields a positive outlook for demand for devices such as notebooks, tablets, smartphones and flat-screen TVs. BMI forecasts consumer electronics sales to grow by 7 .3% in 2014, backed by a rise in consumer spending and low penetration of devices such as PCs and smartphones. Meanwhile, the launch of 4G LTE by Movistar in January 2014 should boost sales of mobile handsets at the higher end of the market.

Headline Expenditure Projections

Computer Hardware Sales: USD860mn in 2013 to USD916mn in 2014, +6.5% in US dollar terms. Growth potential still exists in both the desktop and notebook markets despite the impact of cannibalisation by tablets, which are expected to continue outperforming.

AV Sales: USD998mn in 2013 to USD1.1bn in 2014, +5.5% in US dollar terms. Flat-screen TV set demand is growing, but declining demand for digital cameras and mp3 players a drag on growth.

Full Report Details at

Handset Sales: USD774mn in 2013 to USD855mn in 2014, +10.4% in US dollar terms. Handset sales forecast to be the outperforming market segment as smartphones increase as a share of sales, boosting average selling price for the overall handset market.

Key Trends & Developments

* The latest data show household PC penetration has continued to rise, supporting BMI's positive outlook for hardware spending in Peru. INEI data show the number of homes with PCs in Peru reached 36.7% in March 2014, an increase of 2.4 percentage points (pps) year-on-year (y-o-y). We expect strong income growth right across the spectrum of consumers will support this trend over the medium term, baring external shocks. There are however wide regional disparities of which vendors should take note. For instance the household PC penetration rate was 54.6% in the country's capital of...

The Peru Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Peru.

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