"Mobile Phones in Hungary" now available at Fast Market Research

The growth of mobile phones is simultaneously fuelled by laggards catching up with market trends buying their first smartphones and customers upgrading from an older model to a more recent one with better parameters, such as larger screen size, sharper camera, improved screen resolution and more powerful performance. Consumers are constantly offered various deals to upgrade with subsidised smartphones: telecom service providers bundle handsets with data plans, whilst retailers offer credit with low interest and list cheap Asian products to further lower cost of entry.

Competitive Landscape

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Nokia, the most established and iconic brand (currently owned by Microsoft Magyarország Kft) with market presence since the start of mobile communication, leads the feature phone sales with 57% volume share expected in 2015, followed by Samsung with 39% volume share. Nokia has a competitive edge against other manufacturers as reliability, simplicity and familiarity with the menu system are highly critical for consumers still looking for feature phones. Other brands, such as LG, are expected to see the sharpest decline as they gradually quit the category and focus on the more lucrative category of smartphones; therefore the competitive environment of feature phones is limited to a few brands only.

Industry Prospects

Mobile phone sales in Hungary are predicted to record a retail volume CAGR of 4% and 3% value CAGR at constant 2015 prices over the forecast period. Feature phones is set to record a decline throughout the forecast period, with a CAGR of -21% and - 24% in volume and value at constant 2015 prices respectively. The estimated negative CAGR in volume terms is slightly better than the -30% CAGR of the review period, but it is attributable to a lower base and the existence of a small, niche segment which remains loyal to feature phones.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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