"Microwaves in Taiwan" is now available at Fast Market Research

Microwaves experienced with a negative growth year in 2014 which was mainly due to the low demand and the high penetration of microwaves in households. The majority of people only use microwaves to heat up food but not cook meals. For cooking meals, consumers still prefer the traditional way to use gas and pans or Chinese wok to fry.

Competitive Landscape

Sampo Corp led microwaves with 38% volume share in 2014. Sampo Corp offers competitive prices, easy operation microwaves and variety of choice from the very basic model to multifunction.

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Industry Prospects

Microwaves faces much slower growth in volume sales and value sales at constant 2014 prices over the forecast period, mainly due to the low demand and high penetration of microwaves in households. In addition, the way of using microwaves in Taiwan is different from other countries. The majority of people still prefer to use gas and pan or Chinese wok to cook meals. In addition, most of the time Taiwanese only use microwaves to heat up food. Moreover, there are too many corner stores nearby and street foods which are available for 24 hours.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Taiwan?
* What are the major brands in Taiwan?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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