"Microwaves in Singapore" now available at Fast Market Research

The household penetration rate of microwaves remained unchanged at 69% in 2015. The growth of the category is being stunted by the popularity of small cooking appliances, such as light fryers, and by the ease of obtaining cooked food in Singapore.

Competitive Landscape

Panasonic Asia Pacific Pte Ltd is the leading player in microwaves in Singapore, accounting for a retail volume sales share of 37% in 2015. Following is Sharp-Roxy Sales Singapore Pte Ltd, with a retail volume sales share of 21%. Microwaves in Singapore has traditionally been led by Japanese brands. Sharp and Panasonic have a particularly strong reputation, which contributes to their dominance in this category.

Industry Prospects

Sales of microwaves are expected to grow at a CAGR of 1% over the forecast period, to reach 62,600 units in 2020.

Full Report Details at
- http://www.fastmr.com/prod/1112797_microwaves_singapore.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Microwaves in?Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Singapore?
* What are the major brands in Singapore?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Microwaves in Japan
- Microwaves in Russia
- Microwaves in China
- Microwaves in Egypt
- Microwaves in Spain