"Microwaves in Russia" is now available at Fast Market Research

The first wave of local currency devaluation took place in December 2014 in Russia. Prices went up and Russians looked for ways to invest their money in order not to lose it. Many consumers decided to spend their money on consumer appliances, which resulted in growing volume sales of microwaves in 2014. The second wave of local currency devaluation took place in early 2015, and volume sales started to decline. Consumers are afraid to spend money due to uncertainty in the region and drastically growing unit prices. All this led to a sharp decline in volume sales of microwaves and other consumer appliances in Russia in 2015.

Competitive Landscape

Samsung Electronics Rus OOO led sales of microwaves in 2015 with a 25% volume share. Samsung is one of the most recognisable brands in Russia. The company has a manufacturing facility in Kaluga where it produces the majority of its consumer electronics products. Samsung microwaves are part made abroad and imported, and then finished locally at the Kaliningrad plant.

Full Report Details at
- http://www.fastmr.com/prod/1112795_microwaves_russia.aspx?afid=302

Industry Prospects

Microwaves is expected to record a 1% volume CAGR and reach 3,016 thousand units in 2020. The category is expected to start recovering from the recession and local currency devaluation somewhat in 2018 (from negative to 2%), and volume sales growth will be 3% in 2019 and 4% in 2020.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Microwaves in?Russia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Russia?
* What are the major brands in Russia?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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