"Menswear in Thailand" now available at Fast Market Research

Menswear continued to perform relatively well with stable current value growth of 3% in 2015. Many Thai men are growing more concerned with their physical appearance and paying greater attention to grooming themselves. A large majority of menswear sales is contributed by men’s shirts. A key group of purchasers include white-collar male workers. Men’s shirts accounted for a 24% value share of total sales in 2015. Affluent urban men prefer branded products and the presence of branded products at affordable prices contribute to the growth of menswear

Competitive Landscape

While menswear in Thailand remains highly fragmented, due to the popularity of jeans among Thai men, Levi’s by DKSH (Thailand) Co Ltd managed to rank first in the overall category, accounting for a 4% value share. A wide range of product collections are available including shorts and long jeans, shirts and tops, jackets as well as non-denim items. Popular product lines include Levi’s 501, Levi’s Commuter and Levi’s Cool. The brand is also active in applying aggressive marketing promotions and campaigns throughout the year.

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Industry Prospects

Over the forecast period, menswear is expected to record a value CAGR of 2% at constant 2015 prices, reaching Bt84 billion by 2020. Value sales of menswear remain lower compared to womenswear, because a number of Thai men are expected to pursue more fashionable styles of clothing. As a result, room for growth is promising due to increasing availability of a variety of menswear. Existing brands will develop greater outlet expansion and new product innovation in order to serve more sophisticated demand. In addition, it is likely to see new international brands entering Thailand.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Menswear in Thailand?
* What are the major brands in Thailand?

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