"Menswear in Singapore" is now available at Fast Market Research

Men’s shirts comprised nearly one third of menswear’s volume sales in 2014, and posting healthy value growth in line with overall menswear at 4%. Value growth of menswear slowed compared to 2013, in tandem with the sluggish volume growth of menswear. In light of the increasing prices, domestic consumers and tourists were not spending on menswear in 2014. Further, men tended to shop less as they were more price sensitive compared to ladies. As such, womenswear growth in 2014 was higher than that of menswear, mainly attributed to the more indulging culture of women in Singapore compared to men.

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Competitive Landscape

Uniqlo Singapore gained brand shares in 2014 to overtake Nike Singapore as the leading company in menswear. Uniqlo enjoyed high growth of its menswear in 2014 due to its broader range of product lines offered. Uniqlo houses clothes for various occasions, such as work, casual, nightwear and underwear. Aggressive innovations such as shirts made from a variety of cooling materials to suit the humid weather, from cotton to linen, have attracted men. Uniqlo’s HEATTECH is one of the most popular collections. Due to men’s preference for quality, these marketing techniques have generated high interest and consumer traffic to Uniqlo stores. Uniqlo was the leader in several categories within menswear in 2014: first in men’s nightwear, fourth in men’s jeans but second in the standard men’s jeans price segment, second in men’s outerwear excluding jeans, and fifth in men’s underwear. Due to Uniqlo’s wide product portfolio with high shares in several categories, the company was able to emerge in first place in 2014.

Industry Prospects

Menswear is forecasted to grow at a relatively sluggish CAGR of 2% at constant 2014 prices to reach SGD1.2 billion in 2019. The slow growth is primarily due to the lower volume CAGR of 1% for menswear. This will be mainly due to negative CAGRs for men’s nightwear and men’s jumpers. More men are choosing to sleep instead in casualwear, or else underwear like undershirts and boxer shorts. Due to the increasingly hot climate and availability of undershirts etc, men are moving away from robes and pyjamas.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Menswear in?Singapore market research report includes:

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