"Menswear in India" is now available at Fast Market Research

Retail sales in menswear increased by 14% in current terms to Rs1.2 trillion in 2014. Indian men continued to focus more on their appearance and looks. Apparel is considered as an important factor which influences the looks of men in India. The number of professionals working in multinational companies in urban centres is on the rise and these consumers prefer to wear branded offerings as opposed to unbranded. Also, urban college students are spending on branded apparel such as jeans, jackets, coats and shirts; influenced by movies and the prevailing trend of wearing branded apparel.

Competitive Landscape

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Aditya Birla Nuvo Ltd remained the leader and accounted for 5% of retail value sales in 2014 followed by Arvind Ltd with 2% and Rupa & Co with 1%. Aditya Birla Nuvo Ltd has some of the top menswear brands in the market including Van Heusen, Louis Philippe, Allen Solly and Peter England, which together continued to perform strongly during 2014. These brands are developed a strong presence in social media channels to promote their products. They also invested in visual merchandising to attract consumers into their stores and drive sales.

Industry Prospects

Over the forecast period, menswear is expected to register a retail value CAGR of 4% (constant 2014 prices) to reach Rs1.4 trillion in 2019. Increased disposable incomes, increased availability of a variety of menswear products due to brand expansion across the country and growth of internet retailing are expected to increase the options in menswear. Improvement in the economy could encourage consumers to spend more on menswear products over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Menswear in India?
* What are the major brands in India?

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