Market Report, "Hair Care in the United Arab Emirates", published

From: Fast Market Research, Inc.
Published: Tue Oct 21 2014

The massive influx of expatriates into the United Arab Emirates towards the end of the review period, the majority of whom are drawn by high and rising disposable income levels and the increasing number of job vacancies, fuelled growth in numerous beauty and personal care categories, including hair care. In addition, the consistent expansion of chained hypermarkets which offer hair care products at reduced prices, often through bundling, boosted demand for hair care, especially among middle-income and low-income consumers who are willing to experiment with products at home, including colourants and styling agents. The rising self-grooming trend in the United Arab Emirates is also having a very positive impact on demand for hair care and during 2013 this was coupled with the premiumisation trend, which saw salon hair care register particularly positive growth. This helps to explains why the 7% current value growth registered in hair care in 2013 was faster than the current value CAGR of 6% recorded in the category over the course of the entire review period.

Full Report Details at

Competitive Landscape

Unilever Gulf FZE continued to lead hair care in the United Arab Emirates in 2013 with a value share of 22%. The company’s long standing presence in the country and the widespread recognition of its Dove brand within bar soap and body wash/shower gel contributed substantially to its success within hair care in 2013. The company invests large sums of money in advertising its Dove and Sunsilk brands on television as well as offering in-store bundle deals and price reductions. The company’s large product portfolio within each brand also led to the success of its highly diversified Sunsilk’s range for straight and curly hair as well as for different hair colours.

Industry Prospects

Hair care in the United Arab Emirates is set to increase in value at a CAGR of 5% in constant 2013 terms over the forecast period. This positive performance is set to mainly attributable to the expected influx of expatriates moving to the country in the wake of the economic boom and flourishing job market as the preparations for Dubai’s hosting of Expo2020 is creating even more job opportunities. Western expatriates are expected to continue to flock to the United Arab Emirates as the economic situation in some European countries including France, Italy and Spain is likely to remain adverse for the foreseeable future. In addition, Arab expatriates are also likely to continue moving to the United Arab Emirates in high numbers, fleeing political and economic unrest in their own countries, especially from Egypt, Lebanon and Syria.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

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