Market Report, "Air Care in Singapore", published

From: Fast Market Research, Inc.
Published: Mon May 26 2014

Air care value sales increased only slightly in 2013. However, as air care is seldom perceived as an essential home care product, value growth of 2% is quite encouraging. A growing number of Singaporean consumers looking for ways to make their homes more pleasant are turning to these fragrances or air care products with anti-bacterial functions.

Competitive Landscape

Reckitt Benckiser Singapore maintained its lead in air care in 2013. The company's global Air Wick brand continues to have a significant presence in gel air fresheners and spray/aerosol air fresheners via its wide range of fragrances.

Industry Prospects

With the growing popularity of aromatherapy and the increasing use of natural essential oil, air care volume growth will be limited during the forecast period. Constant value sales will decline slightly as leading players might look to discounting to attract consumers.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Singapore?
* What are the major brands in Singapore?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

About Fast Market Research

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For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Air Care in Germany
- Air Care in South Korea
- Air Care in Russia
- Air Care in Belgium
- Air Care in France

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