We expect the Malaysian consumer electronics market will contract in US dollar terms in 2015 due to ringgit depreciation exacerbating existing market trends such as the smartphone and tablet slowdown after the initial rapid diffusion of ownership. However, from 2016 we expect relatively strong growth to return as declining device prices combine d with strong economic performance, particularly broad based incomes growth, once again become the dominant trend . Meanwhile, i ncreasing competition in the smartphone, tablet and flat-screen TV markets from Chinese vendors will ensure the market continues to deepen, but as the market becomes saturated intense price competition is expected to result in a squeeze on value growth and vendor margins. There is also downside risk due to uncertainties over the export market, particularly the potential for a hard landing in China.
Full Report Details at
- http://www.fastmr.com/prod/1052958_malaysia_consumer_electronics.aspx?afid=302
Headline Expenditure Projections
Computer Hardware Sales: USD2.569bn in 2014 to USD2.317bn in 2015, a decline of 9.8% as the slowdown in the tablet market caused by core market saturation is exacerbated by the impact of ringgit depreciation, resulting in deferred purchases.
AV Sales: USD1.062bn in 2014 to USD1.000bn in 2015, a decrease of 5.8%. Although we again expect AV sales to contract, it should be noted that its performance relative to other market segments is expected to improve as the TV set and digital camera markets begin to stabilise after significant declines in recent years.
Handset Sales: USD3.155bn in 2014 to USD3.295bn in 2015, growth of 4.4%. Saturation in the core smartphone market, combined with price erosion as vendor competition intensifies, will limit value increases from 2015 - but handset sales will continue to be the outperforming segment.
The Malaysia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Malaysia.
BMI Research's Malaysia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Malaysia.
Key Benefits
* Benchmark BMI's independent consumer electronics industry forecasts for Malaysia
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"Malaysia Consumer Electronics Report Q4 2015" now available at Fast Market Research
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Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001