"Lodging in Ireland" is now available at Fast Market Research

The greatest improvements in the performance of hotels in Ireland in 2014 were seen in Dublin, followed by the country’s southwest and western coasts, where regional tourism remains prevalent. The category underperformed in the northwest and midlands of Ireland, however, during 2014. Total lodging value sales increased by 3% nationwide in 2014 as occupancy levels increased with stronger demand due to higher levels of price discounting. There was also a growing trend during the year towards the higher end of the price spectrum, with moderate positive growth recorded in value sales of 4-star and 5-star hotels and a corresponding reduction in demand for hotels with lower star rankings.

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Industry Prospects

Increasing demand for hotels in Ireland suggests that between 20 and 30 new outlets may need to be constructed in Dublin City alone over the forecast period, although the viability of this is in dispute among key players in the travel and tourism industry. The rest of the country should also see increased demand for lodging, particularly in regions where tourism is popular such as southern and western coastal areas. Other areas can be expected to see moderate growth in demand for lodging. Outside Dublin, however, very little in the way of hotel construction can be expected as considerable slack still exists from the rapid demise of the Irish hospitality industry during 2008 and 2009. Extensive remodelling is more likely to be seen in these outlets. Hotels is expected to increase in value at a CAGR of 3% in constant 2014 terms over the forecast period, a projection which is based on improving levels of domestic tourism as the Irish economy continues to improve. Corresponding economic improvements in Ireland’s key source countries for inbound tourism and travel should reinforce this growth and brand such as Radisson Blu, Carlton, Hilton and Gresham can be expected to thrive. Forward-thinking online promotional strategies should also help to drive growth as well as encouraging positive growth in brand recognition and strategic geographical positioning. Higher rated lodging outlets should benefit the most as these are generally more immune to potential increase in penetration from aggressively competing alternatives to hotels such as Airbnb.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Travel Accommodation industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel Accommodation industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.



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