"Laundry Care in Venezuela" now available at Fast Market Research

In September 2014, the government authorised price increases for regulated laundry care products (powder detergents, bar detergents and liquid fabric softeners). Their retail prices had remained fixed since April 2012. For instance, price increases among powder detergents ranged from 6% to 57%, to reach an average unit price of BsF29.00 per kg. In bar detergents, pricing increased by 20% to reach an average unit price of BsF30.00 per kg. Nonetheless, industry sources argued that such increases were insufficient, given that the official rate of inflation was 40% in 2013 and 62% in 2014. Moreover, companies stated that the fixed retail price did not cover production costs, which led to considerable profit losses.

Competitive Landscape

Alimentos Polar remained the leading player in laundry care in Venezuela, with a retail value share of 35% in 2015. This was the result of its strong position in major areas of laundry care, such as standard powder detergents, liquid fabric softeners and bar detergents, where it held retail value shares of 33%, 21% and 98%, respectively. The long tradition and positive reputation of its Las Llaves brand and a strong distribution network which reaches even the most remote areas of the country have been key factors in achieving and maintaining its strong competitive position.

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Industry Prospects

Laundry care is expected to record a 3% retail volume CAGR over the forecast period, marking a significant improvement on the negative growth performances of 2014 and 2015. Retail volume sales fell towards the end of the review period as shortages of raw materials precluded manufacturers from maintaining a steady product offer. As shortages in basic product areas of home care and tissue and hygiene reduced the popularity of the government, it is expected to relax controls, in order to facilitate imports of raw and improve local production levels.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Venezuela market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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