Large cooking appliances are generally needed in every household where the preparation of meals is undertaken. In the Czech Republic, this accounts for a large number of homes, as Czech consumers are traditionally interested in cooking at home, which supports the performance of the category. However, large cooking appliances have a long replacement cycle and, as a result, consumers do not need to purchase these products frequently. Modernisation of Czech households was seen in line with the improving economic situation in the country over the review period, a trend that continued in 2015. This contributed to the category seeing positive retail volume sales growth of 1% in 2015.
Competitive Landscape
Gorenje is the leading player in large cooking appliances in the Czech Republic. In 2015, it accounted for a retail volume sales share of 27%. The company is highly active in terms of new product development and the promotion of its Mora and Gorenje brands in all subcategories, although particularly so in cookers. Gorenje also benefits from its long tradition and high brand awareness. In 2015, the company only saw a marginal gain in retail volume sales share, due to the highly competitive nature of the category. None of the players present in the category saw a significant gain or loss of retail volume sales share in 2015.
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Industry Prospects
Large cooking appliances is predicted to see positive, albeit slow, retail volume sales growth over the forecast period, at a predicted CAGR of 1%. The modernisation of Czech households will continue, in line with ongoing improvements to the economic climate in the country.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Large Cooking Appliances industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
The?Large Cooking Appliances in?Czech Republic market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001