"Jewellery in Sweden" is now available at Fast Market Research

Gold prices have traded more or less sideways, after the downward correction, which began in 2012, settling at around US$1,150 per troy oz. There has been much speculation over the direction of gold ever since its price peaked at over US$1,900 per troy oz in 2011. Some analysts claim that the ascent to the peak of the gold spot price in 2011 represented a bubble. They believe that gold still has a long way down to travel before reaching any level supported by fundamentals. Others claim that there was merely a long overdue correction in 2013; one that will prove temporary, with gold set to soar to new heights of US$2,500 per troy oz or even higher.

Competitive Landscape

Iduna was the leading player in jewellery in 2014, with a 19% share of retail value sales. The NBO of a portfolio of strong and well-known brands, such as Hallbergs Guld and Guldfynd, remained well ahead of the competition, in an otherwise highly fragmented competitive landscape.

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Industry Prospects

Predicting the future price movements of gold is inherently difficult, if not impossible. To liken the recent downward shift to the bursting of a “gold bubble”, as some have done, is probably mistaken. It is better expressed as a correction, and one that was due, as gold has enjoyed a strong bull market since at least 2000, when its price reached US$250 per troy ounce. Gold is also highly contra-cyclical. This means that it rises in value in economic downturns and vice versa in economic upturns. For example, the price of gold skyrocketed in correlation to and as a cause of the latest financial crisis.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How do sales of costume jewellery compare to real jewellery in Sweden?
* What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
* What are the prospects for non-store retailing in jewellery?

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