"Jeans in Spain" now available at Fast Market Research

Jeans was one of the categories which better dealt with the severe effects of the economic recession, with a decline of 1% in current value terms in 2013, to reach sales of €1.0 billion. The discounts and promotions that took place during the year made the category avoid the worst of the negative effects of the decline in consumer confidence and consumption. Overall growth figures showed a strong decline since the crisis started in late 2008, but the fact that the economy showed signs of recovery translated into only a minor decline in this category in 2013.

Competitive Landscape

Zara España was the leading player in jeans in 2013, with a value share of 13%. The reason for this company being the main player is that it enjoys strong brand loyalty, as it is in its home country. Traditionally Zara in Spain prices its jeans at a more affordable level than other brands of the Inditex group. The second player in jeans in Spain in 2013 was Levi Strauss España. Despite the company pricing its products at the mid-priced to high range, the company reached an 8% value share in 2013, which can be explained by the popularity of its jeans and its reputation as a reliable manufacturer.

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Industry Prospects

Future economic endeavours are set to affect the performance of jeans in Spain. The economy showed a positive outlook at the end of 2013, and recovery is likely to make an appearance in 2014, according to financial analysts from different international organisations. Despite this fact, jeans is only set to achieve a value CAGR of 1% at constant 2013 prices in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Jeans in Spain?
* What are the major brands in Spain?
* How dynamic is the growth of clothing and footwear internet sales?

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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