"Jeans in South Africa" is now available at Fast Market Research

With current value growth of 11%, super premium jeans was the fastest growing jeans category in 2015, followed by premium jeans with 9% current value growth. These growth rates were significantly higher than the overall current value growth of 7% recorded in jeans in 2015. This growth is reflective of price adjustments following fluctuations in the exchange value of South African rand, the wider availability of a range of super premium and premium jeans brands and the emergence of South Africa’s middle class, a substantial consumer group with combined annual spending power of more than R400 billion. Super premium women’s jeans and premium women’s jeans registered the fastest growth rates in women’s jeans in 2015, and the same was the case in men’s jeans.

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Competitive Landscape

Edcon Holdings led jeans in 2015 with a value share of 7%, marginally ahead of Mr Price Group Ltd, also with a 7% value share. Edcon’s success is being driven by its credit-based operating model and the fact that the company could easily reach out to a broader audience through its outlet network, which is spread across South Africa, while Mr Price continues to benefit from its predominantly cash-based operating model and low-cost price positioning.

Industry Prospects

Jeans is set to increase in value at a CAGR of 1% at constant 2015 prices over the forecast period. Economy jeans and standard jeans are expected to account for 90% of total jeans volume sales in 2015 as a result of their low average unit prices, which enables them to target a wider audience of budget-conscious consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Jeans in?South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Jeans in South Africa?
* What are the major brands in South Africa?
* How dynamic is the growth of clothing and footwear internet sales?

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