"Jeans in Portugal" now available at Fast Market Research

Following the overall market’s performance, jeans registered an increase in value sales in 2015 thanks to recovering household disposable incomes. GDP grew 2% while unemployment rates declined to 13% after reaching 17% in 2013. Thanks to their high versatility in enabling casual through to more formal looks and timelessness, jeans experienced the best results in apparel sales. In a country where consumers have one of the lowest purchasing powers in Western Europe, economy jeans led in terms of value sales, holding a 38% share.

Competitive Landscape

National company Irmãos Vila Nova maintained its leadership in jeans with a 12% value share in 2015. Its denim label Salsa Jeans held a strong reputation in the country due to its constant investment in new fits, new designs and materials. In 2008 the brand revolutionised the market of women's jeans with the release of its Wonder push-up fit, and launching several other models since then. One example of the large variety of fits available in the Salsa Jeans portfolio is the Hope collection. Hope is a line of jeans that can be used during and after pregnancy, due to the combination of three distinct parts: Basic pants in stretch denim with a very low waist; elastic mesh of cotton, for use during pregnancy; and double waist for wearing after childbirth.

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Industry Prospects

Economic improvements allied with the predicted increase in tourist arrivals are set to boost category value sales over the coming years. At the same time, unit prices are expected to rise as consumers will shift to higher income offerings and promotional periods will slow down. Unit prices are also expected to be fuelled by the rising incorporation of technology, particularly in premium and super premium platform labels, with the creation of new fits, improved fabric and designs, all of which will lead to innovation in the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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