Jeans in Mexico: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri Apr 29 2016

Mexico is not only one of the biggest manufacturers of jeans and jeans fabric, but also one of the greatest consumers of jeans. Jeans are considered versatile garments among the Mexican population and are even accepted as casualwear for work at some companies. However, consumers are becoming more demanding and expect jeans brands to constantly launch new designs with high-quality fabric and the correct fit for Mexicans. New colours, patterns and benefits are some of the qualities that consumers look for when purchasing jeans. During 2015, several brands launched new collections and designs such as Leviís, SXY Jeans, Shasa, American Eagle Outfitters, Calvin Klein, Quarry, Silver Plate, Oggi, Lee, OH POMP! jeans. Also, there was the arrival of Old Navy and Hollister and direct sale brands such as Britos, TT Blues jeans, and Andrea, among others.

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Competitive Landscape

Levi Strauss led the category in 2015, accounting for an 8% value share, followed by Grupo Axo SAPI de CV with 5% and Zara Mťxico SA de CV with 4%. Levi Strauss with its Leviís and Dockers brands retained its leadership after launching and relaunching new and classic designs during 2015. The entrance of more players made the category more fragmented, but the quality of Leviís jeans positioned it as the most popular and desirable brand. Another key issue is the wide distribution of the brand through several retail channels. On the other hand, Grupo Axo has climbed in the rankings to second, mainly due to its strong investments in the expansion of its Tommy Hilfiger, Armani, Guess, Express, Loft and Chaps brands, among others.

Industry Prospects

Over the forecast period, jeans is predicted to achieve a value CAGR of 5% at constant 2015 prices and reach Mx$35.1 billion in 2020. The desire to wear trend garments will lead people to continue purchasing jeans every season. The development of intelligent designs or fabrics will also encourage consumers to try new concepts and new styles for different activities or occasions.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Jeans in?Mexico market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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