"Jeans in Greece" now available at Fast Market Research

2015 was another year of significant instability in the economic and political landscape in Greece. What is more, seven unbroken years of economic recession are now weighing heavily on consumer behaviour, altering all aspects of shopping attitudes and changing the spending priorities for the majority of Greek consumers. Most consumers have reduced their spending on apparel in general and sales of jeans have not been unaffected by this. At the same time, the popularity of casualwear continued to increase in 2015, with jeans staying in demand as consumers appreciate smart casual items that survive changes in fashion trends.

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Competitive Landscape

Zara Hellas remained the leader in jeans in 2015 with a 14% value share. Zara operates a wide network of 40 retail outlets across Greece, all of which are located in high-traffic locations such as high streets and shopping centres. Zara is a very well-known apparel brand in mass segment in both menswear and womenswear in Greece and the brand generally faces little competition in terms of rival players in the low-to-mid price platform.

Industry Prospects

Unstable economic conditions and ongoing socio-political turmoil are set to be the most important factors influencing demand and growth rates across all apparel categories for at least for the first half of the forecast period. Within this unfavourable trading climate, the behaviours of Greek consumers are unlikely to see any significant positive changes and can be expected that Greek people will continue hunting for bargains and take advantage of all opportunities to save money, while overall consumer spending is set to remain at low levels. Over the longer term, however, the socioeconomic situation in Greece is expected to improve, certainly as long as the economy stabilises. Greek consumers have already gone through several years of reductions in their spending and they are by now more than willing to start shopping for jeans once again, should the circumstances allow it.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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