The leading company is Group SEB with 27% volume share with its two main brands Rowenta and Tefal. Although Group SEB takes the lead in terms of company share, when it comes to individual brands, Bosch is the leader with 16% volume share. Bosch brand gained a trusted reputation in large household appliances and beyond, including irons. Bosch is mid-price but regarded as a premium brand on the Romanian market. The German technology and quality resulting in a good reputation is the reason why middle class and high social class Romanians choose Bosch.
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Sales of irons are saturated in Romania, with the penetration rate expected to reach 85% by 2018; most volume sales are generated by replacement purchases. As sales volume declined over the review period, there is room for recovery during the forecast period. Taking into consideration that the penetration rate of irons is higher in other CEE countries, it is realistic to expect that the downturn in the sales volume of irons will cease and start rising over the forecast period. New launches and growing consumer demand for more advanced models that offer greater convenience or other innovative features will also impact the development of the category positively.
Discover the latest market trends and uncover sources of future market growth for the Irons industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Irons industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The?Irons in?Romania market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Irons in Romania?
* What are the major brands in Romania?
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