"Irons in Romania" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri Jul 11 2014

Sales of irons declined by -3% in volume in 2013 to 363,000 thousand units, while declining by -2% in current value to RON52 million. Irons was a saturated market in Romania with 83% of households owning one. As volume sales were primarily driven by replacement of old products and upgrades from more economical models, price promotions and discounting were the major tools used to increase consumption.

Competitive Landscape

The leading company is Group SEB with 27% volume share with its two main brands Rowenta and Tefal. Although Group SEB takes the lead in terms of company share, when it comes to individual brands, Bosch is the leader with 16% volume share. Bosch brand gained a trusted reputation in large household appliances and beyond, including irons. Bosch is mid-price but regarded as a premium brand on the Romanian market. The German technology and quality resulting in a good reputation is the reason why middle class and high social class Romanians choose Bosch.

Full Report Details at
- http://www.fastmr.com/prod/847725_irons_in_romania.aspx?afid=302

Industry Prospects

Sales of irons are saturated in Romania, with the penetration rate expected to reach 85% by 2018; most volume sales are generated by replacement purchases. As sales volume declined over the review period, there is room for recovery during the forecast period. Taking into consideration that the penetration rate of irons is higher in other CEE countries, it is realistic to expect that the downturn in the sales volume of irons will cease and start rising over the forecast period. New launches and growing consumer demand for more advanced models that offer greater convenience or other innovative features will also impact the development of the category positively.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Irons in?Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in Romania?
* What are the major brands in Romania?

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Irons in South Korea
- Irons in Italy
- Irons in Portugal
- Irons in Malaysia
- Irons in Japan

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Contact Name: Bill Thompson
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