"Irons in Indonesia" is now available at Fast Market Research

Laundry centres were mushrooming in many cities in Indonesia throughout the review period, enabling consumers to have their clothes washed, dried and ironed at very affordable prices. This trend served as a threat to performance of irons, which posted volume growth of 4% in 2015, marginally slower than in 2014.

Competitive Landscape

The leading companies in irons up to 2015 were local companies. Three companies ??"Star Cosmos, Maspion and Kencana Gemilang ??" continued to dominate the volume sales of irons, together accounting for a 62% volume share in 2015. The affordability of local brands is the key reason for their stronger performance compared to multinational rivals, as irons target the majority of consumers and not just upper-income households.

Industry Prospects

Growth of irons is expected to remain positive over the forecast period with a volume CAGR of 3%. Despite busier consumer lifestyles, the practice of ironing will not be hugely affected since maids tend to perform ironing tasks in more affluent households. However, there will be continued trend towards convenience-based irons, especially products that are lighter and easier to use but highly efficient. Retail volume growth is likely to be driven by consumers switching from traditional bulky irons to more modern versions, and by the ongoing replacement of existing products by urban households.

Full Report Details at
- http://www.fastmr.com/prod/1112737_irons_indonesia.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Irons in?Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in Indonesia?
* What are the major brands in Indonesia?
* What is the most common cooking appliances in Indonesia?
* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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