"Irons in India" now available at Fast Market Research

Irons posted retail volume growth of 10% in 2014, which was in line with the review period average. Modern retail and internet retail played an important part in its growth as it provided a platform for large and small players alike to display their brands. Traditionally Indians preferred to give clothes to a local street shop to iron, but with rising labour charges and decreasing product costs, buying an iron has become more cost effective.

Competitive Landscape

Bajaj Electricals continued to lead irons in 2014 with a volume share of 33%. Both of its brands, Bajaj and Morphy Richards, continued to perform well in their respective target audiences. While Bajaj continued to be the most popular brand in dry irons, Morphy Richards, which is marketed and serviced by Bajaj Electricals in India, remained the most popular in steam irons.

Full Report Details at
- http://www.fastmr.com/prod/993609_irons_india.aspx?afid=302

Industry Prospects

Irons is set to grow by a CAGR of 10% in value sales at constant 2014 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Irons in?India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in India?
* What are the major brands in India?
* What is the most common cooking appliances in India?
* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Irons in Colombia
- Irons in South Korea
- Irons in Thailand
- Irons in Japan
- Irons in Malaysia