"Irons in Brazil" is now available at Fast Market Research

Retail sales of irons recorded a slight decline in volume terms in 2015 due to the slowdown in consumption driven by the country’s adverse economic situation, with consumers rapidly starting to adjust their consumption levels and prioritising their expenditure on categories of basic necessity such as food and hygiene products. Despite the slower volume growth recorded in 2015, irons still registered positive current value growth of 2%, with this growth driven by the launch of added value properties such as steam to dry products and retail price adjustments.

Competitive Landscape

Black & Decker maintained its leading position in irons in 2015 with a 48% volume share. The company’s leadership is the legacy of its long history in the country, its strong distribution and high consumer awareness of the Black & Decker brand. Despite its importance in the category and due to increased market competitiveness, in recent years Black & Decker has been gradually losing ground in irons to other key players within small appliances such as Mondial Eletrodomésticos SA and Arno SA.

Full Report Details at
- http://www.fastmr.com/prod/1133153_irons_brazil.aspx?afid=302

Industry Prospects

Irons is expected to register steady growth over the forecast period, rising in volume at a CAGR of 1% over the forecast period. Value growth in the category, meanwhile, is expected to be negative over the forecast period, with a marginally negative value CAGR expected in constant 2015 terms. This is set to be related mainly to the increased competitiveness in the category, combined with the expectation that purchasing power will decline among Brazilian consumers. This scenario is set to encourage manufacturers to adapt their product portfolios and invest in enhanced products with lower average prices in order to improve their positions in the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Irons in?Brazil market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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