"Incontinence in Peru" now available at Fast Market Research

Incontinence was a health problem that had not been addressed adequately in the past owing to embarrassment among seniors, and a lack of open information and discussion of the topic. The situation had hardly been improved by low product availability and very modest marketing campaigns to promote the brands in the category. However, that situation changed dramatically in the last decade, with more players competing in the category, more brands being available for consumers and educational campaigns about incontinence. The category is developing and gradually expanding in terms of segments, such as gender and type of product needed. Local public figures have been used to run campaigns for light incontinence products, promoting an active lifestyle among seniors and dismissing negative perceptions attached to the products.

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Competitive Landscape

The leading company in 2015 continued to be the multinational Productos Sancela Perú SA (SCA), with its brand Tena, followed by Productos Tissue del Perú SA (CMPC), with the brand Cotidian, with 29% and 22% shares, respectively. These companies offer a good range of products suitable for men and women, address different needs and focus on periodical product innovation, all of which contribute to maintaining brand loyalty.

Industry Prospects

Over the forecast period, incontinence products will record a value CAGR of 7% at constant 2015 prices. The category’s sales growth will be generated by higher purchasing power among Peruvians, more-active lifestyles among seniors and overall concern for older seniors having a longer life expectancy and therefore needing these kinds of products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Incontinence in?Peru market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Incontinence in Peru?
* What are the major brands in Peru?
* What are the most important channels for incontinence products?

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