"Incontinence in Ireland" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Sep 07 2015

2014 saw share return to international manufacturer SCA Hygiene Products whereas some private label companies saw their shares decline. Aldi and Lidl performed better than other private label manufacturers with Aldi seeing a slight increase and Lidl remaining static. Consumers seemed more comfortable making purchases of this kind over the counter in a chemist than at a register in a supermarket. Many consumers even buy their trusted brand online. Boots introduced its own product range in 2014, which is expected to make a significant impact on the figures in 2015, especially with the launch of www.boots.ie in 2013, making products more readily available to consumers and taking away any discomfort of making purchases in person.

Full Report Details at
- http://www.fastmr.com/prod/1038652_incontinence_ireland.aspx?afid=302

Competitive Landscape

Tena from SCA Hygiene Products held a strong leading position in 2014, with a 31% value share; an increase of one percentage point from the previous year. In second place was Depend from Kimberly-Clark with a 27% share; a one percentage point decline from the previous year. In third place was Tesco with a 12% share, which held an almost static share for the entire review period.

Industry Prospects

Incontinence is expected to increase in the forecast period. Factors such as an increase in the population of over 65s, an increase in online shopping, rising disposable incomes and incontinence issues will be behind this. As a result, small but significant growth is expected during this time. This is, however, a longer distance race than merely the forecast period. It is expected that within a generation, the population of over 65s will have grown dramatically in Ireland, and as a result there will be a more significant requirement for these products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Ireland market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Incontinence in Ireland?
* What are the major brands in Ireland?

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