"Incontinence in Croatia" is now available at Fast Market Research

In incontinence, it is the medical conditions of consumers that dictate the demand instead of marketing activities. Unable to push sales, manufacturers have to adapt and offer the widest variety of products possible, for consumers to possibly choose their products. General preference over the review period was to buy moderate/heavy incontinence instead of light incontinence.

Competitive Landscape

Danish player Abena A/S led incontinence with a 40% value share but it is losing ground to its competitors. It was the first company to advertise incontinence products on television in Croatia. Notwithstanding, the share for Abena steadily declined over the review period: it held a 48% value share back in 2010. The reason for this was not a poor performance by the company but the appearance of other competitors.

Industry Prospects

What drives demand for incontinence and other hygiene is significantly different: users of incontinence have a real medical issue, which cannot be ignored and thus the demand exists independently of consumer choice. The only choice consumers make is whether to take the light or heavy format and the quantities needed. Incontinence products are subsidised by the government, which makes it easier for consumers to choose a product by the extent of benefit they receive from it, not the price. This is clearly shown in the 71% value share of the moderate/heavy format, as users will opt for this more often if they are allowed to.

Full Report Details at
- http://www.fastmr.com/prod/1133610_incontinence_croatia.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Incontinence in?Croatia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Incontinence in Croatia?
* What are the major brands in Croatia?
* What are the most important channels for incontinence products?
* How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

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