"In-Car Entertainment in Mexico" now available at Fast Market Research

The complexity of large cities in Mexico, such as Mexico City, Guadalajara or Monterrey, makes driving difficult, with drivers beset by constant street closures or simply regular traffic flows. Resolving these major problems is one of the goals of in-car navigation manufacturers, as they try to make it easier for people to drive anywhere. In an effort to shift smartphone users to GPS systems, the main players have developed advanced features to differentiate their products from smartphone apps. For example, TomTom Traffic is a service offering live traffic advice and alternate routes in Chile and Mexico. Meanwhile, Garmin International Inc has released nüviCam LMTHD in Mexico: the first GPS with an integrated camcorder, which can be used to film trips or accidents or park safely. In addition, Mio continued to present the latest updates of maps in Mexico, the US and Canada. Mio also cooperates with Sección Amarilla (Yellow Pages) to provide directions to and information on nearby places of interest.

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Competitive Landscape

Mio Mexico dominates in-car navigation with an 81% share of retail volume sales in 2015, followed by Garmin International (14%) and Movilogistica SA (3%). A long-standing competitor in Mexico with its Mio brand, the leading player offered the widest product portfolio to consumers, integrated by four series and a wide range of prices and the latest map updates. For the premium Neo series, Mio provides a 3-year guarantee of free maps.

Industry Prospects

Over the forecast period, in-car entertainment in Mexico is expected to grow by a 2% retail volume CAGR and a marginal value CAGR at constant 2015 prices to reach 646,000 units and Mx$1.5 billion by 2020. The average age of the country’s car fleet (14.5-years-old) is the key driver of a conservative but positive competitive landscape, especially for in-dash media players. Retailers bundle in-dash media players with speakers at special prices. Connectivity will be an important factor in-car entertainment and smartphones, encouraging consumers to replace an existing device with a new model or buy one for the first time.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in Mexico market research report includes:

* Analysis of key supply-side and demand trends

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