"In-Car Entertainment in Indonesia" now available at Fast Market Research

Growth of in-car entertainment slowed down significantly in 2015 compared to a year ago in tandem with the declining sales of new cars. Consumers are seeing weaker purchasing power as prices increased faster than disposable income. Furthermore, the weaker demand for cars was affected by the high consumer lending rate of the Central Bank of Indonesia at 8% in 2015. The contribution of low cost cars therefore increased as the decline was lower than in middle and expensive cars. Low cost cars normally have a basic in-car entertainment system with minimal functionalities, thus driving some owners to upgrade to better ones.

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Competitive Landscape

Asia Digital PT leads in-car navigation with its Garmin brand in 2015. The brand offers various GPS technologies, not only road navigation but also aerial and sea navigation. Garmin is also present in sporting devices such as sports watches and live action cameras. The company’s leadership was not only due to the technology offered but also because of its marketing through participation in national car exhibitions/shows in Indonesia. It was present at the Gaikindo Indonesia International Auto Show (GIIAS) 2015 in August 2015. Garmin is positioned more in the upper price range in in-car navigation therefore it lost share to more affordable products such as Papago WayWay from Papago Inc.

Industry Prospects

In-car entertainment will continue to experience difficult conditions in the forecast period with flat volume CAGR of 1%. Sales of cars are expected to grow more strongly than in 2015 following the improved economy in the forecast period. However, more cars will be equipped with better audio systems and more improved navigation applications that will render the use of in-car navigation obsolete. This will result in lower sales of in-car entertainment products in new cars. The continuing high unit cost of in-car navigation devices compared to free applications in smartphones/tablets will also continue to prevent consumers from adopting the technology as the latter is regarded as sufficiently sophisticated.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in Indonesia market research report includes:

* Analysis of key supply-side and demand trends

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