"In-Car Entertainment in Colombia" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Jan 05 2016

Smartphones and the development of OEM in-car audio systems ready to be connected with several music sources (eg multimedia players, smartphones and stick memories) even in lower-end cars are hampering the sales of in-car entertainment in Colombia. In-car navigation has been the most affected by applications running in smartphones that come with navigation aids and up-to-date traffic information apps such as Waze. Lack of up-to-date traffic support, the need to pay for updates and new maps and the expansion of smartphones are definitely reducing sales of in-car navigation. On the other hand, the rest of the categories are evolving to become niche orientated for car modifying enthusiasts.

Full Report Details at
- http://www.fastmr.com/prod/1097667_incar_entertainment_colombia.aspx?afid=302

Competitive Landscape

Pioneer Colombia is the leading company in in-car entertainment due to its privileged position in the in-dash media players category. Pioneer is probably the most recognised brand in this category. For years, it has been present in the local market and has gained its position and recognition with an extensive distribution network, the preference of audio experts and enthusiasts and the recommendation of sellers. Pioneer is sold in Colombia through distributors and the supply operations are managed from Panama.

Industry Prospects

The times when the next purchase after buying a new car was an in-dash media player are a thing of the past. The demand is being limited at the source as newer vehicles come with a complete and not easy-to-modify multimedia solution that reduces the need of consumers to change original equipment. Sales will continue to be based on older vehicles or enthusiasts but in the future environment, smartphones will continue to hamper the sales volume of in-car entertainment categories as they act as navigation and multimedia players thanks to their expanded connectivity. Smartphones will be the source, and potential clients may be interested in improving the output quality with accessories and speakers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in Colombia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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