"In-Car Entertainment in Canada" is now available at Fast Market Research

The big story for 2015 is the strength of the new car market in Canada and the resulting negative impact on retail sales of aftermarket in-car entertainment products, with new car sales outpacing used car sales. Within the retail automobile market in Canada, used car sales retail volume sales rose by 3% in 2014, down from 6% in 2013, while new cars volume sales increased by 8% (vs. 6% in 2013). The majority of new cars commonly include multi-function in-dash display units, with standard features including a rear view camera, auxiliary inputs, USB ports, full sound controls and built-in GPS. The rising base of installed multi-function units continues to diminish demand for stand-alone products such as players or on-dash mounted GPS units.

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Competitive Landscape

The leading operator in this area is Pioneer Electronics of Canada, which posted a volume share of 21% in 2015. The company’s success can be attributed to the fact that it is present in all categories and the leading player within in-car speakers and in-dash media. Pioneer Electronics has moved away from stand-alone models and shifted its product mix to focus on multi-function fully dedicated in-dash displays, thus aligning its offering with demand trends.

Industry Prospects

The continuation of trends witnessed over the review period is anticipated to dampen demand for in-car entertainment over the forecast period. The rising use of mobile personal technology for navigation, such as smartphones or wearable technology like the Garmin GPS watch, or for in-car music with modern inputs as standard features for in-dash media consoles, will diminish the need for separate retail products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in Canada market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of In-Car Entertainment in Canada?
* What are the major brands in Canada?

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