"In-Car Entertainment in Brazil" is now available at Fast Market Research

Demand for all kinds of durable goods fell in Brazil in 2015 as unfavourable economic conditions led consumers to reduce spending, particularly non-essential spending. However, there were other factors besides the downturn behind the decline of 5% in in-car navigation retail volume sales. Most notably, this category continued to be negatively affected by the growing use of dedicated GPS smartphone apps, as well as by a general lack of innovation. Most in-car navigation systems available in Brazil are quite basic in terms of features and functionality, and therefore can easily be replaced by smartphone apps.

Competitive Landscape

GPS Center de Comércio de Eletrônicos Ltda led in-car navigation in Brazil in 2015 with a retail volume share of 21%. The company maintains a wide product portfolio within the category and is the local distributor of the Garmin brand, which is considered to a premium brand among GPS devices in the country. Empresa Brasileira de Soluções de Mobilidade Ltda is the second leading player with a volume share of 18%. In-car navigation remained relatively fragmented overall, with “others” holding a retail volume share of 23%. Much of this share was represented by cheaper imported products aimed at socioeconomic strata B and C consumers.

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Industry Prospects

In-car entertainment retail volume sales are expected to decline at a CAGR of 2% over the forecast period, mainly due to falling demand in the Brazilian automotive market.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in Brazil market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of In-Car Entertainment in Brazil?
* What are the major brands in Brazil?
* What is the growth rate for in-car navigation devices?
* How will digital radio broadcast affect sales of in-car media players?

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