"Homewares in the United Arab Emirates" is now available at Fast Market Research

Budget conscious spending is taking the lead within many industries in the United Arab Emirates, including homewares. The trend is mainly driven by the growing low- and middle-income population. Additionally, this trend is translating in fast growth of demand for plastic, mainly melamine, homeware in the country. Despite the hazard warnings of the potential harm to health of melamine, the plastic dining and beverage ware reports double-digit growth in 2014.

Competitive Landscape

In 2014, Groupe Arc International signed a deal to sell its cookware brand Pyrex. The new company, International Cookware SAS, has overtaken the brand management in Europe, the Middle East and Africa. The deal negatively affected Groupe Arc International’s position in United Arab Emirates homewares, pushing it out from the number one position, down to fifth.

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Industry Prospects

Budget conscious spending is expected to continue shaping the demand and therefore supply of homeware products in the United Arab Emirates. The trend is projected to stimulate the demand for low- or mid-priced homeware in the country. At the same time, the growing home ownership is expected to encourage consumers purchasing products of higher quality and durability, therefore market polarisation is expected during the upcoming couple of years.

Homewares Market Research

Analyse key trends and developments in United Arab Emirates for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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