In 2014, Groupe Arc International signed a deal to sell its cookware brand Pyrex. The new company, International Cookware SAS, has overtaken the brand management in Europe, the Middle East and Africa. The deal negatively affected Groupe Arc International’s position in United Arab Emirates homewares, pushing it out from the number one position, down to fifth.
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Budget conscious spending is expected to continue shaping the demand and therefore supply of homeware products in the United Arab Emirates. The trend is projected to stimulate the demand for low- or mid-priced homeware in the country. At the same time, the growing home ownership is expected to encourage consumers purchasing products of higher quality and durability, therefore market polarisation is expected during the upcoming couple of years.
Homewares Market ResearchAnalyse key trends and developments in United Arab Emirates for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
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