Grupa SEB Ukraina TOV, which introduced the brand Tefal, led homewares with a 9% value share at the end of the review period. The popularity of the brand was supported by marketing campaigns, including TV advertising on the major Ukrainian TV channels such as Inter, 1+1 and STB.
Polarisation of consumers’ preferences is expected over the forecast period. Purchasers of mainstream homewares are likely to switch to low-cost offerings due to the difficult economic situation in the country. Also, the wide product range and rapid appearance of low-cost homewares support this trend.
Full Report Details at
Homewares Market ResearchAnalyse key trends and developments in Ukraine for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
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