"Homewares in Ukraine" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Aug 31 2015

Local currency devaluation throughout 2014 resulted in increasing demand for cheap unbranded products, which are mainly imported from China. The reason behind this trend in the scope of dinnerware was consumers’ habit to purchase goods though other non-grocery retailers, where branding is least important.

Competitive Landscape

Grupa SEB Ukraina TOV, which introduced the brand Tefal, led homewares with a 9% value share at the end of the review period. The popularity of the brand was supported by marketing campaigns, including TV advertising on the major Ukrainian TV channels such as Inter, 1+1 and STB.

Industry Prospects

Polarisation of consumers’ preferences is expected over the forecast period. Purchasers of mainstream homewares are likely to switch to low-cost offerings due to the difficult economic situation in the country. Also, the wide product range and rapid appearance of low-cost homewares support this trend.

Full Report Details at
- http://www.fastmr.com/prod/1036445_homewares_ukraine.aspx?afid=302

Homewares Market Research

Analyse key trends and developments in Ukraine for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Homewares in Turkey
- Homewares in Romania
- Homewares in China
- Homewares in Hong Kong, China
- Homewares in Indonesia

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »