"Homewares in Russia" is now available at Fast Market Research

A disappointing economic performance and decreasing purchasing capacity in 2013 led to a deceleration in growth in the market for homewares in Russia. Cultural peculiarities regarding homewares products as presents for different occasions affected market development as well. Homewares have ceased to be fashionable gifts. Decreased consumer demand, against a background of increased competitiveness, was a distinguishing feature of the market. Nevertheless, the introduction of new homewares products contributed to purchasing. The market remains highly dependent on fresh ideas.

Competitive Landscape

The market for homewares is fairly fragmented. Arc International Groupe leads the category, with a 12% value share in 2013, with its umbrella brands Luminarc and OSZ. Arc International Groupe benefits from a strong reputation, with consumers in Russia highly appreciating its innovative French-made tableware. The company also benefits from a proactive approach to brand portfolio renovation. Arc International introduces new designs and variations every six months. IKEA was ranked as second leading player, with a 7% value share, followed by Pasabahçe Cam San ve Tic AS, with 5%.

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Industry Prospects

As economic circumstances in Russia are expected to deteriorate, consumer demand for homewares is forecast to be weak. Consumers do not see many homewares as essentials, so new purchases are anticipated to rely on replacements of broken glass or porcelain tableware, and damaged cookware. The market for homewares is expected to remain highly fragmented. The category is predicted to be driven mainly by proactive marketing strategies from the major market players. Manufacturers are likely to expand their product ranges and to introduce innovations, especially within cookwares.

Homewares Market Research

Analyse key trends and developments in Russia for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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